09/2024 - Present: Communications/Social Media Coordinator - Buffalo Zoo (Buffalo, N.Y.)

 

• Head content creator and social media strategist for the Buffalo Zoo’s accounts

• Create engaging and informative content for the Buffalo Zoo’s Facebook, Instagram, TikTok, X (Twitter) and LinkedIn that led to over 20% increases in following and reach on Meta platforms.

• Create and edit social media captions, videos and graphics, with emphasis on short-form social media video.

• Head photographer and videographer that captures all Buffalo Zoo-related visual content

• Oversee Buffalo Zoo’s weekly “Zoo News” email newsletter and other email pushes

• Stay up on popular social media trends and create unique, Zoo-related content that involves viral audios and memes.

• Create social media plan and calendar that outlines future plans and vision.

• Coordinate strategies to promote upcoming Buffalo Zoo events and encourage visitation.

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10/2022 - 09/2024: Social Media/Digital Producer - News 4 WIVB (Buffalo, N.Y.)

 

• Head producer of WIVB’s social media vision.

• Oversee social media strategies for X (Twitter), Facebook, Instagram, TikTok and Threads.

• Create and copy edit social media captions, videos and graphics.

• Report on news both in-office and on-scene.

• Write articles on various topics for wivb.com, including Bills, Sabres and other sports coverage.

• Oversee pageview and social media metrics to set goals and priorities.

• Effectively direct social media output and write articles during hectic, breaking news situations.

• Assist in livestream setup, coverage and transcribing.

• ​Work as a communicator between the newsroom and the public as well as organizations, responding to messages and inquiries regularly.

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01/2017 – 05/2023: Sports Correspondent - WNYAthletics

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• Key member of a sports media team covering high school sports throughout Western New York.

• Create content specifically for an online website, including social media accounts, to engage content users and increase followers.

• Interview athletes and coaches for every article.

• Color commentator for several sporting event broadcasts.

• Create content on site while adhering to deadlines.

 

02/2022 – 05/2022: News Intern - 7 News WKBW (Buffalo, N.Y.)

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• Worked with reporters both in the newsroom and in the field.

• Became familiar with TV interviewing and writing, operating camera.

• Assisted in digital content production for the WKBW website.

• Shadowed directors and producers to get an idea of their responsibilities.

• Developed presence working in front of a camera.

 

09/2019 – 05/2022: Sports Layout / Sports Editor - Canisius University's The Griffin Newspaper

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• Contributed to the copy-editing process for The Griffin sports section.

• Was responsible for the sports section layout in the newspaper’s print version.

• Envisioned functional layout designs.

•  Manipulated design properties and proficient in certain Adobe Creative Suite programs.

• Worked with deadlines every week to ensure that the newspaper can be distributed on time.

• Communicated effectively with fellow staff and writers to foster a positive working environment.

• Was beat writer for Canisius Men’s Soccer and Canisius Women’s Basketball, covering the teams and their games

• Also wrote feature articles involving Canisius Athletics.

• Oversaw The Griffin Sports Twitter (@SportsTGN) and was co-host of Talkin' SMAAC podcast centered around college basketball. Edited audio for all episodes using Adobe Premiere.

 

09/2021 – 01/2022: Digital Media Intern - Buffalo Rising

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• Produced both written and video content for Buffalo Rising’s website.

• Organized and conducted interviews with former professional athletes.

• Adhered to deadlines and pushed out engaging content to a large audience.

• Communicated effectively with fellow staff members.

 

03/2018 – 03/2020: Sports Correspondent - Twin Cities Sun (Shut down 03/2020)

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• Regularly assigned to cover local high school sports in the Tonawanda area.

• Adhered to deadlines.

• Conducted interviews with coaches, players, and high school staff.

• Wrote all news copy for stories I covered.

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Other Work Experience

 

01/2018 – 10/2022: Customer Service and Dairy Stocking Associate - Wegmans

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• Involved in all areas of supporting a positive customer experience.

• Exceptional customer service through check out operations, and shop floor presence.

• Commendable time management skills during busy periods and the ability to prioritize tasks.