09/2024 - Present: Communications Coordinator - Buffalo Zoo (Buffalo, N.Y.)

 

• Head content creator and social media strategist/marketer for the Buffalo Zoo’s accounts

• Create engaging and informative content for the Buffalo Zoo’s Facebook, Instagram, TikTok, X (Twitter) and LinkedIn that led to over 150% increases in following and reach on Meta platforms.

• Head photographer and videographer that captures all Buffalo Zoo-related visual content

• Oversee Buffalo Zoo’s weekly “Zoo News” email newsletter and other email pushes

• Coordinate strategies to market Buffalo Zoo events and encourage visitation.

• Write press releases and handle media opportunities.

• Create social media plan and calendar that outlines future plans and vision.

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10/2022 - 09/2024: Social Media Producer/Digital Journalist - News 4 WIVB (Buffalo, N.Y.)

 

• Head producer of WIVB’s social media vision.

• Oversaw SEO and social media strategies for X (Twitter), Facebook, Instagram, TikTok and Threads that led to 9% annual increase in overall social media-driven website traffic.

• Created engaging and informative social media content, graphics and videos

• Wrote articles on various topics for wivb.com, specializing in sports coverage.

• Oversaw wivb.com’s webpage and social media analytics

• Effectively directed social media output and wrote articles during hectic, breaking news situations.

• Assisted in livestream setup, coverage and transcribing.

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01/2017 – Present: Freelance Sports Reporter - WNYAthletics, Niagara Gazette, Buffalo News

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• Assists multiple media organizations with high school and collegiate sports coverage.

• Writes articles on site while adhering to deadlines.

• Interviews athletes and coaches for every article.

• Provides video and written content for social media use.